Promoting+Ideas

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ADVERTISING STRATEGIES
**Here is a small business promotion strategies Idea List:**


 * Perform an Advertising Promotion by Advertising in the classified advertising section of your community newspaper.
 * Advertise in the Yellow Pages.
 * Advertise on a grocery buggy.
 * Another Business Promotional Idea is to approach your prospective customers over the phone.
 * Approach your prospective customers in person.
 * Approach your prospective customers through the mail.
 * Be a guest speaker at seminars and present on your area of expertise.
 * Be a guest speaker on radio talk shows.
 * Build and maintain a customer mailing and contact list on database software.
 * Build your image with well designed letterhead and business cards.
 * Design a brochure that best explains the benefits of your services.
 * Design a mail order promotion campaign.
 * Design a point of purchase display for your product.
 * Design a telemarketing promotional campaign.
 * Design an image building logo for your company.
 * Design and distribute a quarterly newsletter or an industry update announcement.
 * Design and distribute company calendars, mugs, pens, note pads, or other advertising specialties displaying your company name and logo.
 * Design and distribute a free "how to do it" hand-out related to your industry (e.g. Tips for conserving energy in your home).
 * Design buttons, decals and bumper stickers or balloons with your company name, logo or slogan.
 * Design T-shirts displaying your company name and logo.
 * Explore cross promotion with a non-competing company selling to your target market.
 * Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus shelters and benches.
 * Explore ways to share your advertising costs using cooperative advertising.
 * Follow up customer purchases with a thank you letter.
 * Follow up customer purchases with Christmas or birthday cards.
 * Have your company profiled in a magazine or newspaper that is read by prospective customers.
 * Hire an advertising agency or public relations firm.
 * Hold a promotional contest.
 * Hold a seminar on your service, product or industry.
 * Include promotional material with your invoices.
 * Look for prospective customers at trade shows related to your industry.
 * Look for prospective customers in associations related to your industry.
 * Look for prospective customers at seminars related to your industry.
 * Look for prospective customers in magazines and newspapers related to your industry.
 * Package your brochure, price lists and letter in a folder for your customers.
 * Place a sidewalk sign outside your store or office.
 * Place flyers on bulletin boards and car windshields.
 * Place promotional notes on your envelopes, mailing labels.
 * Place signs or paint logos on your company vehicle(s).
 * Prepare a corporate video.
 * Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns.
 * Prepare proposals offering solutions to your customers' needs
 * Provide free samples of your product or service.
 * Provide public tours of your operation.
 * Sponsor a charity event.
 * Sponsor an amateur sports team.
 * Sponsor a cultural event through a community arts organization.