Presentation+Delivery

=**THE 7 RULES OF RHETORIC** =

1. Repeat words === I still have a dream. It is a dream deeply rooted in the American dream. === 2. Repeat sounds === We are the people…who persuaded others to buy British, not by begging them to do so, but because it was best. === 3. Use contrasts and opposites === Ask not what your country can do for you, but what you can do for your country. === 4. Group key points in threes === We must therefore act together as a united people, for national reconciliation, for nation building, for the birth of a new world. === 5. Ask rhetorical questions === What are our chances of success? It depends on what kind of people we are. === 6. Accumulate supporting points === We are the people who, amongst other things, invented the computer, the refrigerator, the electric motor, the stethoscope, the steam turbine, stainless steel, the tank… === 7. Use metaphorical language

 To lead our country out of the valley of darkness.



 * Listen to three presenters speaking in different ways. Decide which presenter sounds **
 * (1) fluent but boring **
 * (2) fluent and confident **
 * (3) hesitant **

a) There’s a whole market in Eastern Europe just there for the taking.

b) Quite frankly, the results we’ve been getting are absolutely incredible.

c) Now, I’m sure I don’t need to tell you just how crucial this is.

d) Net profits are up 97%, yes, 97%.

e) Would you believe that so far we’ve not been able to sell a single unit?

f) Miss this deadline and we’ll lose the biggest client this company’s ever had.

media type="file" key="speech patterns.mp3" width="368" height="30"


 * Read the following short presentation. Decide where you are going to pause and which words you are going to stress: **

= Response 400 = = Complete sophistication made simple = =Giving a good first impression is vital in business So in creating the = =<span style="font-family: Georgia,serif; font-size: 120%;">Response 400 telephone for you we’ve given you the means to record = =<span style="font-family: Georgia,serif; font-size: 120%;">your voice welcome message digitally so it maintains consistent quality = =<span style="font-family: Georgia,serif; font-size: 120%;">no matter how many times it is played Easy to use yet with a wide range = =<span style="font-family: Georgia,serif; font-size: 120%;">of advanced facilities the Response 400 is hands free meaning you can = =<span style="font-family: Georgia,serif; font-size: 120%;">hold a conversation and work without having to juggle with the handset = =<span style="font-family: Georgia,serif; font-size: 120%;">On the other hand if you want to keep things totally confidential you can = =<span style="font-family: Georgia,serif; font-size: 120%;">listen to the messages left for you using the handset so that no-one = =<span style="font-family: Georgia,serif; font-size: 120%;">else can overhear The useful LCD panel shows you the number as you dial = =<span style="font-family: Georgia,serif; font-size: 120%;">it You can also use it to time calls if you need to bill call costs to customers =

= Sample product presentation =

media type="file" key="Product Presentation.mp3" width="279" height="59"

=<span style="font-family: Georgia,serif; font-size: 120%;"> = = = = = = = = =

=FEEDBACK CHART=


 * = **Aspects** = || = **Points to consider** = || = **Grade** = ||
 * = Content = || = Clear presentation of product features = ||  ||
 * = Organisation = || = Coherence, clarity = ||  ||
 * = Delivery = || = Audibility, intonation, stress, confidence = ||  ||
 * = Rhetorical devices = || = Use of three of the devices discussed before = ||  ||
 * = Overall effect = || = Clear message, informative, persuasive = ||  ||

media type="youtube" key="PaIAr3ql9Fc?fs=1" height="385" width="480" media type="youtube" key="lmd5wqcWvuU?fs=1" height="385" width="480"