ADVERTISING+STRATEGIES

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 * Analysing specific features of a commercial**

**Looking at the narrative structure or the story line of the commercial** · What happens in the story of the commercial? · If the ad. is telling a story, what story is it telling? · What happened before the ad. took place? What might happen next? · What message is the ad sending? · Who is the story trying to attract - young? old? males? females? (this is called a target audience) **Looking at the use of lighting, color and music and sound effects** · How is music used to grab attention? create a mood? · Is there a jingle used in the commercial? A jingle is a simple tune that the viewer will remember when they see the product. · How does the jingle link the product and the viewer? (e.g easy to remember the product name?) · Who is it trying to attract? young? old? males? females? · What affect does the colour used have on the viewers? · What sounds are used and how do they affect the viewer? **Looking for the mood of the advertisement.** · What mood is created? What feelings might the viewer of the ad. have while looking and reading it? · What might the feelings lead people to do? e.g buy something? **Looking at the design** · How are the parts (text, art work, photographs) of the ad arranged? e.g. how are the pictures and words linked? · Is there lots of space in the ad or is it crowded? · Is the arrangement and appearance easy for the reader to follow? **Looking at the language in the advertisement** · How does the language used grab the reader's attention? · Is there repeated language? humour? alliteration? metaphor? Are things being compared & contrasted with each other? Is there a catchy phrase or slogan for the product? (e.g 'Drink and drive, Bloody idiot!' and 'Oh! what a feeling'.) · Is there exaggeration (e.g bigger! better! the BEST!) · How is the typeface (print style) used to grab attention and send a message? (e.g bold, colourful, unusual font to create a mood)

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media type="youtube" key="v9nCPbbngmI" height="390" width="480" media type="youtube" key="LUOJSnR9z3k" height="390" width="480" 1. What was the purpose of the commercial?
 * Choose an answer to the following questions after watching the model commercial and justify your answer:**
 * o** Inform
 * o** Persuade
 * o** Remind

2. Did the commercial appeal to feelings or emotions such as
 * o** Love
 * o** Humour
 * o** Fear
 * o** Competition

3. Was the commercial appealing to
 * o** a specific target market segment
 * o** broad appeal to everybody

4. Stickiness - You would remember this commercial because it was
 * o** exciting or entertaining
 * o** controversial, made you want to discuss it with someone
 * o** irritating, you remembered it because it was stupid

5. Was the message successful?
 * o** I got the message, I understood what they were trying to say
 * o** I sort of understood, but the message was a bit fuzzy
 * o** I have no flippin' clue what they were talking about